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The Key to Instagram Branding

The Key to Instagram Branding

 

Instagram branding is a crucial part of any influencer or business’ success on this platform. This is the key to your brand appearing professional, aesthetic, and dedicated to your audience’s likes and dislikes.

But how do you create a good Instagram brand? What does it involve?

 

 FEED & PATTERNS

When you’re branding your Instagram, there is one major thing you should be focusing on. This is your feed consistency and patterns. What do we mean by that, though? Let’s take a look at our portfolio examples of Instagram profiles with great feed consistency and patterns so we can explain what we mean.

 

 

 

On these Instagram profiles, we can see the consistent use of a particular colour scheme. These help convey the brand’s style and aesthetic. Regardless of what business type you have, whether that’s retail, fashion, wellness, or even real estate, any one of them can create a cohesive Instagram feed. Remember that it isn’t restricted just to photos either, but is centred around engaging content (as shown in the first example, which has a lot of text and icons).

As you can see in those examples, they maintain the same patterns and colours throughout. But they also maintain the same content theme.

YOUR CONTENT

Feed consistency doesn’t just come down to patterns and colours. It’s also about the type of content you use. For example, if you have a real-estate Instagram profile, and suddenly you’re posting content completely irrelevant to your niche, this isn’t consistent. In fact, this might completely deter your current followers away from your profile.

You can see in the above-pictured examples that they repeat their style with fresh content. You need to remain consistent with your message and content to maintain an effective brand presence across your Instagram social media.

When you focus on feed consistency and patterns, you can retain your audience more effectively. Furthermore, it makes it easier for them to find you when your brand is niched with consistent and targeted content.

If a business is representing themselves as professional retailers, you need to continue to present this niche.

Don’t suddenly switch if you have a new brand you’re working on – that would require an entirely new Instagram profile.

Doing so could cause confusion among your audience, with a loss of followers and a harder time trying to target a specific audience. Remember, the Instagram algorithm takes into account a lot of things to show your content to the right people.

Focus on feed consistency and patterns to create a beautiful Instagram aesthetic that will attract your desired audience.

This also includes your Instagram stories. Focus on using the same text/font style across each story, along with how you lay each of them out (Where does the text go? Are you using GIFs? What type of content are you sharing?).

Start this journey by determining how you want your feed to present itself to others. Choose a theme, like bright and colourful or dark and moody. You can use Pinterest to help you find inspiration for this. Next, be sure to edit each of your photos to align with this theme, and imagine how they would look next to each other on your feed. You can use something like Planoly or Later to help plan this content layout. That’s all there is to it!

Keep consistent with your feed, patterns, and niche content!

Don’t worry, we all started somewhere. If you still need help, you can get in touch with us for further guidance.

 

 

 

 

Social Media Metrics Explained!

Social Media Metrics Explained!

If you’re not tracking your social media metrics, you could be missing out on a lot of improvements to your growth and conversions.
If you’re not sure what social media metrics are, you’ve come to the right place! In this article, you’ll learn what the basic social media metrics are and why they’re important for your growth.

 

 

ENGAGEMENT

Engagement is a HUGE social media metric. Without engagement, which includes likes, comments, shares, and clicks, there would be no way to know what content does best and if your audience even likes it at all.

Tracking engagement is important for that very reason. It encompasses how much your audience is interacting with your content and account. You might be focusing on one metric in particular, like comments or shares, or you might be focusing on all of them.

The key here is to make sure your engagement is real (no “follow for follow” or “comment for comment” stuff unless they are genuinely wanting to interact with your brand and follow along with your journey).

When you have good engagement (people who are very responsive to your content), it boosts your growth significantly, especially with shares and tags. If it’s lacking, be sure to analyze how and why. Is the content resonating with your audience, and does it align with your brand?

 

 

 

AWARENESS

How much awareness is your content getting? This social media metric is tracked by impressions and reach.

Impressions

The impressions metric indicates how many times the post shows up in someone’s feed or timeline, regardless of whether it was clicked or not. This is content that has been delivered onto someone’s feed.

Reach

The reach metric tells us the unique viewers a post could have (the total number of people seeing your content). If 500 total people have seen your ad, your “reach” is 500.

Ideally, you want these metrics to collaborate well with the amount of engagement you get for each post.
If you’re getting a lot of awareness and not much engagement, for example, then you might need to consider adjusting your content to make it more shareable, likeable, and relatable.
This is how the impressions and reach of your content help you analyze your next move. It tells you how many people it reaches, and what the conversion rate is from that.

 

 

 

 

SAVES: 

“Saves” is another metric that comes from Instagram, and many are looking at it more valuably than likes or comments. 

Users can “save” posts that they really like by simply tapping the “bookmark” icon of any Instagram posts. Once saved, users can access their saved posts from their profile menu. 

This is a very important metric for Instagram because if the content is saved, that means the chances of someone revisiting is high. And if that particular post pushes them towards converting, that’s even better.

Plus, the Instagram algorithm tells us that the more saves a post gets, the people it will be shown to, thus broadening your reach and impressions.

We highly recommend trying to focus on getting your content saved if you want more growth!

Tips for “saveable” content include:

  • Tips & hacks
  • Infographic-style images
  • Evergreen content (content that doesn’t go out of date)
  • Longer captions
  • Helpful videos
  • Quotes

REFERRALS

 

How many visitors are coming to your link (website, store, etc.) from social media? Whether this is a YouTube channel link, a blog, storefront, or the next part of your marketing funnel, you should always be tracking your referrals.

 This comes down to how many people click that link you’ve shared in the post and land on the website. This counts as a referral visit and is also considered by many as a source of traffic.

 Your posts will become much more effective when you have them not only looking at it, reading it, or liking/sharing it but also clicking on it themselves. 

 This shows their interest in your brand, and what you have on offer, indicating the demographic to monitor and what their behaviour is so you can improve your target audience. It all comes together full circle!

 After referrals, you’ll be able to monitor your conversion and traffic metric, too.

 

These are the top social media metrics, what they are, and why you should be tracking them. Are you tracking your metrics? Do you still need more help on the subject? Be sure to let us know!

 

 

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What Platform Is Right For Your Brand?

What Platform Is Right For Your Brand?

Did you know there are around 200 active social media networking sites? This can be pretty overwhelming for business owners who are figuring out where they should establish their presence.

So, what platform is right for your brand? Is it TikTok? Instagram? In this post, I’ll discuss which one is best suited for your brand and goals (and no, it won’t be 200 of them!)

 

 

 FIRST…

 

I want to give you a few questions that can help you consider which social media platform would be right for your brand. These will also help define your goals. 

 

 

 

 

 

 

 

 

 

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How much time do you want to spend on this platform for your brand?

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Do you know enough about your ideal audience to target them appropriately with your preferred platform?

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What type of content does your business usually create (what value)? Is it blogposts, eBooks, webinars, etc.

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What type of business do you have?

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How do you want to get your content across to your audience?

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Do you know where your ideal target audience is or would spend the most time on?

INSTAGRAM: 

The first social media platform I want to discuss on this list is Instagram. This platform focuses on more of a “visual” social experience, allowing users to upload photos and videos for their content. These can also be accompanied by “captions.”

Instagram is perfect for brands that have a visual story to tell, like fashion or beauty brands. Plus, if you want to get your content across in video format, this is also a good place to do it – especially if you want to record live.

With this in mind, brands like marketing agencies or even counsellors can also get involved. Hold live videos where you discuss marketing tips, for example.

 

PINTEREST

Pinterest is a visual search engine where users can “pin” things to their boards, similar to a real-life corkboard. They save ideas and appealing imagery, like recipes or cute dogs.

It’s another great platform that visual storytellers can take advantage of, and creating Pinterest graphics can be done free on Canva.

I’ve seen everything on Pinterest from physical fitness instructors promoting their diet plans to blogging specialists sharing their growth strategies, and fashion blogs providing creative style inspiration. It’s a very flexible platform suitable for most brands!

Lastly, unlike on other social media sites, Pinterest pins are active for months. That means they will show in a user’s feed ages after you originally post them if they are relevant to a user’s search. 

 

TIKTOK

TikTok is one of the newer social media platforms on this list, but it is growing at a rapid rate. This platform is focused solely on videos – either 15 or 60-second videos, to be precise.

While it does feature mainly “entertaining” videos for a laugh, I have personally seen all types of brands utilize this platform for their growth and leads.

For example, a fashion brand uploading a video displaying their new designs with some fun music playing. Or a graphic designer showing a satisfying “sped up” process of designing a logo.

Just keep in mind that the typical TikTok user is a teenager and so it can take time before you will be able to convert your TikTok followers to your clients and customers. 

 

 

FACEBOOK

Facebook, as I’m sure you already know, is the largest social media platform.

It has about 2.4 BILLION users. With that in mind, it can be hard to get your brand seen without using something like paid ads.

Facebook is pushing all of the business owners and professionals to find followers through ads and promotions, therefore their advertising services are excellent and allow you to set very detailed targeting.

Plus, as a platform that is more reliant on text with a combination of photos, all business types can benefit from it and it is especially great for leading traffic to your website. 

 

 

TWITTER

Twitter keeps things short and simple. Here, users upload texts no longer than 280 characters. It’s an ideal platform for announcements, easy reads, and short to-the-point messages.

If you have something long and meaningful to say, you’re better off with a different platform like Facebook or Instagram. Still, you can keep something like Twitter for the occasional outreach messages.

 

 

LINKEDIN

If your goal is lead generation, LinkedIn should be a priority. This social media platform can help you establish your brand’s authority and build up trust with your audience.

It’s best for editorial content and B2B businesses with its focus heavily on professional networking.

These are the top social media platforms you should be considering for your brand. Remember to keep those questions I mentioned previously in mind when you decide which platforms are best for you.

Don’t forget to sign up to my newsletter for blog updates, and be sure to get in touch if you need further help!

 

 

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ESSENTIAL GUIDE TO SOCIAL MEDIA BRANDING

ESSENTIAL GUIDE TO SOCIAL MEDIA BRANDING

One of the questions I often get asked the most is how to brand yourself on social media. This one is tricky for many, but it’s likely because you don’t have the right information to work with.

In this post, I break down an essential guide to social media branding on Instagram and Pinterest, plus how you can do it RIGHT for more brand awareness, client retention, and engagement.

 

 

BE CONSISTENT ACROSS PLATFORMS

The first step to making sure you are branding yourself properly on social media is to align your Instagram and Pinterest, so they both represent your brand the same way.

You don’t want your Instagram to have a completely different profile and representation of your brand to your Pinterest. They should be consistent.

Have the same profile name, promoted links, CTAs, and overall message on both.

Keep the same personality and valuable content on both platforms, and you will significantly improve your brand’s recognition.

 

 

DETERMINE THE VOICE OF YOUR BRAND

What is the voice of your brand? Is it quiet and relaxed? Loud and straight-to-the-point? Energetic and funny? Positive and reassuring?

Creating a “brand” for your business requires you to have a voice, one that is clear for your target audience to understand. This will help them quickly determine whether they want to become more familiar with you or not.

Clearly represent the voice of your brand on Pinterest and Instagram to give your audience the gist of who you are. The ways you can represent this include:

 

 

 

 

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The tone of text you use in your posts

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The colours & filters of your photos

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What reaction you are encouraging

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Your response to trends

FORMAT YOUR POSTS: 

You’ll see a lot of brands sticking to a particular format when they upload their posts. You can also create a format for your posts that is kept consistent across Pinterest and Instagram.
This might include certain hashtags, how you space each sentence, whether you use capital or lowercase letters, if you’re asking a question at the beginning of each post, and much more.
Knowing this will also help you be more efficient with your time when uploading.

 

HASHTAGS

You’ll see a lot of brands sticking to a particular format when they upload their posts. You can also create a format for your posts that is kept consistent across Pinterest and Instagram.

This might include certain hashtags, how you space each sentence, whether you use capital or lowercase letters, if you’re asking a question at the beginning of each post, and much more.
Knowing this will also help you be more efficient with your time when uploading.

 

COLOUR PALETTE/THEME

My final step of this essential guide to social media branding is to choose a colour palette/theme for your Pinterest and Instagram profiles.

These are a selection of colours chosen by you that match your brand. It can be as simple or graphic as you want, but it needs to remain consistent.

An example for a beauty blog might be a neutral colour palette with browns, sandy tones, and beiges that give off a warm, friendly vibe and complement your relaxed beauty niche.

These colours can be apart of several things, like your logo, text used in each post, and the style of filters you use for the photos.

These are my 5 steps to social media branding!

Should you need any further help with your social media branding, I encourage you to get in touch with me and to sign up to my blog newsletter for blog updates!

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HOW TO STAND OUT ONLINE

HOW TO STAND OUT ONLINE

HOW TO STAND OUT ONLINE

The competition online today is fierce, and I don’t say that word lightly. It is tremendously difficult to get seen by your targeted audience, but there are definitely ways in which you can improve your online presence.

Read on to learn the best tips for your social media marketing and branding strategy.

BE UNIQUE

This one goes without saying, but you see a lot of businesses trying to emulate other successful businesses in their niche a little too much alike.

The key is to be different and to have a unique angle. If you have a beauty or fashion business inspired by Gucci, for example, you don’t want to want to follow in their exact footsteps. Tread alongside them and carve your own path.

The same goes for trends – unless they are a necessary part of your goals and purpose, don’t always follow them. Find them, learn from them, and then do it differently to be original.

 

BE CONSISTENT AND VALUABLE

Nobody is going to notice you online if you’re not consistent with your strategy.

Always put out valuable content or offers to your prospects to keep them engaged with your business. If you continue to give them value, they’re going to want to stick around

I know that personally if I find that a social media page I’m following isn’t giving me some form a value (whether it be entertainment, knowledge, or otherwise), I’m definitely going to unfollow them. Wouldn’t you?

GET PERSONAL

It’s a lot easier for a lead to convert into a buyer/client if they feel you are making an effort to connect with them emotionally. And if they see this sort of behaviour online with your content, they will know you genuinely care about their needs.

You could do things like sharing behind-the-scenes photos, holding live webinars,

hosting giveaways, and more. Be casual, fun, and relatable to your ideal audience. This will also indicate that you are a joy to work with!

 

 

 

BE ENGAGING

I know you’re probably thinking, “how in the world do I be engaging online?” It’s simple, really. You can engage with your audience in a variety of ways:

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Asking your followers questions

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Creating fun & relatable content (e.g. visual memes/quotes)

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Creating polls for business improvements

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Quizzing your followers

KNOW YOUR PLACE

Are you using the appropriate social media platform for your type of business? Are you utilizing more than one?

It’s crucial to choose a platform that will get you the most engagement for your content. If you have a beauty/fashion blog, then Instagram is a perfect choice because it’s for a visual aesthetic, which fashion lovers appeal to. This also includes Pinterest.

Businesses like marketing agencies will find themselves more on Pinterest, where you create pins that entice your audience to click on it and learn more (e.g. statistics and facts).

Facebook would also be a suitable platform for this type of business, which makes it easy for prospects to get in touch with you regarding your services.

These are my top tips for standing out online with your social media marketing and branding strategy. If you need any further help or you’re still feeling stuck, be sure to get in touch with me, and don’t forget to subscribe to my blog for more helpful tips like these!

 

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