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What Platform Is Right For Your Brand?

What Platform Is Right For Your Brand?

Did you know there are around 200 active social media networking sites? This can be pretty overwhelming for business owners who are figuring out where they should establish their presence.

So, what platform is right for your brand? Is it TikTok? Instagram? In this post, I’ll discuss which one is best suited for your brand and goals (and no, it won’t be 200 of them!)





I want to give you a few questions that can help you consider which social media platform would be right for your brand. These will also help define your goals. 











How much time do you want to spend on this platform for your brand?


Do you know enough about your ideal audience to target them appropriately with your preferred platform?


What type of content does your business usually create (what value)? Is it blogposts, eBooks, webinars, etc.


What type of business do you have?


How do you want to get your content across to your audience?


Do you know where your ideal target audience is or would spend the most time on?


The first social media platform I want to discuss on this list is Instagram. This platform focuses on more of a “visual” social experience, allowing users to upload photos and videos for their content. These can also be accompanied by “captions.”

Instagram is perfect for brands that have a visual story to tell, like fashion or beauty brands. Plus, if you want to get your content across in video format, this is also a good place to do it – especially if you want to record live.

With this in mind, brands like marketing agencies or even counsellors can also get involved. Hold live videos where you discuss marketing tips, for example.



Pinterest is a visual search engine where users can “pin” things to their boards, similar to a real-life corkboard. They save ideas and appealing imagery, like recipes or cute dogs.

It’s another great platform that visual storytellers can take advantage of, and creating Pinterest graphics can be done free on Canva.

I’ve seen everything on Pinterest from physical fitness instructors promoting their diet plans to blogging specialists sharing their growth strategies, and fashion blogs providing creative style inspiration. It’s a very flexible platform suitable for most brands!

Lastly, unlike on other social media sites, Pinterest pins are active for months. That means they will show in a user’s feed ages after you originally post them if they are relevant to a user’s search. 



TikTok is one of the newer social media platforms on this list, but it is growing at a rapid rate. This platform is focused solely on videos – either 15 or 60-second videos, to be precise.

While it does feature mainly “entertaining” videos for a laugh, I have personally seen all types of brands utilize this platform for their growth and leads.

For example, a fashion brand uploading a video displaying their new designs with some fun music playing. Or a graphic designer showing a satisfying “sped up” process of designing a logo.

Just keep in mind that the typical TikTok user is a teenager and so it can take time before you will be able to convert your TikTok followers to your clients and customers. 




Facebook, as I’m sure you already know, is the largest social media platform.

It has about 2.4 BILLION users. With that in mind, it can be hard to get your brand seen without using something like paid ads.

Facebook is pushing all of the business owners and professionals to find followers through ads and promotions, therefore their advertising services are excellent and allow you to set very detailed targeting.

Plus, as a platform that is more reliant on text with a combination of photos, all business types can benefit from it and it is especially great for leading traffic to your website. 




Twitter keeps things short and simple. Here, users upload texts no longer than 280 characters. It’s an ideal platform for announcements, easy reads, and short to-the-point messages.

If you have something long and meaningful to say, you’re better off with a different platform like Facebook or Instagram. Still, you can keep something like Twitter for the occasional outreach messages.




If your goal is lead generation, LinkedIn should be a priority. This social media platform can help you establish your brand’s authority and build up trust with your audience.

It’s best for editorial content and B2B businesses with its focus heavily on professional networking.

These are the top social media platforms you should be considering for your brand. Remember to keep those questions I mentioned previously in mind when you decide which platforms are best for you.

Don’t forget to sign up to my newsletter for blog updates, and be sure to get in touch if you need further help!







One of the questions I often get asked the most is how to brand yourself on social media. This one is tricky for many, but it’s likely because you don’t have the right information to work with.

In this post, I break down an essential guide to social media branding on Instagram and Pinterest, plus how you can do it RIGHT for more brand awareness, client retention, and engagement.




The first step to making sure you are branding yourself properly on social media is to align your Instagram and Pinterest, so they both represent your brand the same way.

You don’t want your Instagram to have a completely different profile and representation of your brand to your Pinterest. They should be consistent.

Have the same profile name, promoted links, CTAs, and overall message on both.

Keep the same personality and valuable content on both platforms, and you will significantly improve your brand’s recognition.




What is the voice of your brand? Is it quiet and relaxed? Loud and straight-to-the-point? Energetic and funny? Positive and reassuring?

Creating a “brand” for your business requires you to have a voice, one that is clear for your target audience to understand. This will help them quickly determine whether they want to become more familiar with you or not.

Clearly represent the voice of your brand on Pinterest and Instagram to give your audience the gist of who you are. The ways you can represent this include:






The tone of text you use in your posts


The colours & filters of your photos


What reaction you are encouraging


Your response to trends


You’ll see a lot of brands sticking to a particular format when they upload their posts. You can also create a format for your posts that is kept consistent across Pinterest and Instagram.
This might include certain hashtags, how you space each sentence, whether you use capital or lowercase letters, if you’re asking a question at the beginning of each post, and much more.
Knowing this will also help you be more efficient with your time when uploading.



You’ll see a lot of brands sticking to a particular format when they upload their posts. You can also create a format for your posts that is kept consistent across Pinterest and Instagram.

This might include certain hashtags, how you space each sentence, whether you use capital or lowercase letters, if you’re asking a question at the beginning of each post, and much more.
Knowing this will also help you be more efficient with your time when uploading.



My final step of this essential guide to social media branding is to choose a colour palette/theme for your Pinterest and Instagram profiles.

These are a selection of colours chosen by you that match your brand. It can be as simple or graphic as you want, but it needs to remain consistent.

An example for a beauty blog might be a neutral colour palette with browns, sandy tones, and beiges that give off a warm, friendly vibe and complement your relaxed beauty niche.

These colours can be apart of several things, like your logo, text used in each post, and the style of filters you use for the photos.

These are my 5 steps to social media branding!

Should you need any further help with your social media branding, I encourage you to get in touch with me and to sign up to my blog newsletter for blog updates!






The competition online today is fierce, and I don’t say that word lightly. It is tremendously difficult to get seen by your targeted audience, but there are definitely ways in which you can improve your online presence.

Read on to learn the best tips for your social media marketing and branding strategy.


This one goes without saying, but you see a lot of businesses trying to emulate other successful businesses in their niche a little too much alike.

The key is to be different and to have a unique angle. If you have a beauty or fashion business inspired by Gucci, for example, you don’t want to want to follow in their exact footsteps. Tread alongside them and carve your own path.

The same goes for trends – unless they are a necessary part of your goals and purpose, don’t always follow them. Find them, learn from them, and then do it differently to be original.



Nobody is going to notice you online if you’re not consistent with your strategy.

Always put out valuable content or offers to your prospects to keep them engaged with your business. If you continue to give them value, they’re going to want to stick around

I know that personally if I find that a social media page I’m following isn’t giving me some form a value (whether it be entertainment, knowledge, or otherwise), I’m definitely going to unfollow them. Wouldn’t you?


It’s a lot easier for a lead to convert into a buyer/client if they feel you are making an effort to connect with them emotionally. And if they see this sort of behaviour online with your content, they will know you genuinely care about their needs.

You could do things like sharing behind-the-scenes photos, holding live webinars,

hosting giveaways, and more. Be casual, fun, and relatable to your ideal audience. This will also indicate that you are a joy to work with!





I know you’re probably thinking, “how in the world do I be engaging online?” It’s simple, really. You can engage with your audience in a variety of ways:


Asking your followers questions


Creating fun & relatable content (e.g. visual memes/quotes)


Creating polls for business improvements


Quizzing your followers


Are you using the appropriate social media platform for your type of business? Are you utilizing more than one?

It’s crucial to choose a platform that will get you the most engagement for your content. If you have a beauty/fashion blog, then Instagram is a perfect choice because it’s for a visual aesthetic, which fashion lovers appeal to. This also includes Pinterest.

Businesses like marketing agencies will find themselves more on Pinterest, where you create pins that entice your audience to click on it and learn more (e.g. statistics and facts).

Facebook would also be a suitable platform for this type of business, which makes it easy for prospects to get in touch with you regarding your services.

These are my top tips for standing out online with your social media marketing and branding strategy. If you need any further help or you’re still feeling stuck, be sure to get in touch with me, and don’t forget to subscribe to my blog for more helpful tips like these!