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The Key to Instagram Branding

The Key to Instagram Branding

  Instagram branding is a crucial part of any influencer or business' success on this platform. This is the key to your brand appearing professional, aesthetic, and dedicated to your audience's likes and dislikes. But how do you create a good Instagram brand? What does it involve?    FEED & PATTERNS When you're branding your Instagram, there is one major thing you should be focusing on. This is your feed consistency and patterns. What do we mean by that, though? Let's take a look at our portfolio examples of Instagram profiles with great feed consistency and patterns so we can...

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Social Media Metrics Explained!

Social Media Metrics Explained!

If you're not tracking your social media metrics, you could be missing out on a lot of improvements to your growth and conversions. If you're not sure what social media metrics are, you've come to the right place! In this article, you'll learn what the basic social media metrics are and why they're important for your growth.     ENGAGEMENT Engagement is a HUGE social media metric. Without engagement, which includes likes, comments, shares, and clicks, there would be no way to know what content does best and if your audience even likes it at all. Tracking engagement...

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What Platform Is Right For Your Brand?

What Platform Is Right For Your Brand?

Did you know there are around 200 active social media networking sites? This can be pretty overwhelming for business owners who are figuring out where they should establish their presence. So, what platform is right for your brand? Is it TikTok? Instagram? In this post, I'll discuss which one is best suited for your brand and goals (and no, it won't be 200 of them!)      FIRST...   I want to give you a few questions that can help you consider which social media platform would be right for your brand. These will also help define your goals.       ...

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ESSENTIAL GUIDE TO SOCIAL MEDIA BRANDING

ESSENTIAL GUIDE TO SOCIAL MEDIA BRANDING

One of the questions I often get asked the most is how to brand yourself on social media. This one is tricky for many, but it's likely because you don't have the right information to work with. In this post, I break down an essential guide to social media branding on Instagram and Pinterest, plus how you can do it RIGHT for more brand awareness, client retention, and engagement.     BE CONSISTENT ACROSS PLATFORMS The first step to making sure you are branding yourself properly on social media is to align your Instagram and Pinterest, so they both represent your brand the same way....

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