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One of the questions I often get asked the most is how to brand yourself on social media. This one is tricky for many, but it’s likely because you don’t have the right information to work with.

In this post, I break down an essential guide to social media branding on Instagram and Pinterest, plus how you can do it RIGHT for more brand awareness, client retention, and engagement.

 

 

BE CONSISTENT ACROSS PLATFORMS

The first step to making sure you are branding yourself properly on social media is to align your Instagram and Pinterest, so they both represent your brand the same way.

You don’t want your Instagram to have a completely different profile and representation of your brand to your Pinterest. They should be consistent.

Have the same profile name, promoted links, CTAs, and overall message on both.

Keep the same personality and valuable content on both platforms, and you will significantly improve your brand’s recognition.

 

 

DETERMINE THE VOICE OF YOUR BRAND

What is the voice of your brand? Is it quiet and relaxed? Loud and straight-to-the-point? Energetic and funny? Positive and reassuring?

Creating a “brand” for your business requires you to have a voice, one that is clear for your target audience to understand. This will help them quickly determine whether they want to become more familiar with you or not.

Clearly represent the voice of your brand on Pinterest and Instagram to give your audience the gist of who you are. The ways you can represent this include:

 

 

 

 

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The tone of text you use in your posts

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The colours & filters of your photos

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What reaction you are encouraging

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Your response to trends

FORMAT YOUR POSTS: 

You’ll see a lot of brands sticking to a particular format when they upload their posts. You can also create a format for your posts that is kept consistent across Pinterest and Instagram.
This might include certain hashtags, how you space each sentence, whether you use capital or lowercase letters, if you’re asking a question at the beginning of each post, and much more.
Knowing this will also help you be more efficient with your time when uploading.

 

HASHTAGS

You’ll see a lot of brands sticking to a particular format when they upload their posts. You can also create a format for your posts that is kept consistent across Pinterest and Instagram.

This might include certain hashtags, how you space each sentence, whether you use capital or lowercase letters, if you’re asking a question at the beginning of each post, and much more.
Knowing this will also help you be more efficient with your time when uploading.

 

COLOUR PALETTE/THEME

My final step of this essential guide to social media branding is to choose a colour palette/theme for your Pinterest and Instagram profiles.

These are a selection of colours chosen by you that match your brand. It can be as simple or graphic as you want, but it needs to remain consistent.

An example for a beauty blog might be a neutral colour palette with browns, sandy tones, and beiges that give off a warm, friendly vibe and complement your relaxed beauty niche.

These colours can be apart of several things, like your logo, text used in each post, and the style of filters you use for the photos.

These are my 5 steps to social media branding!

Should you need any further help with your social media branding, I encourage you to get in touch with me and to sign up to my blog newsletter for blog updates!

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