If you’re not tracking your social media metrics, you could be missing out on a lot of improvements to your growth and conversions.
If you’re not sure what social media metrics are, you’ve come to the right place! In this article, you’ll learn what the basic social media metrics are and why they’re important for your growth.
Engagement is a HUGE social media metric. Without engagement, which includes likes, comments, shares, and clicks, there would be no way to know what content does best and if your audience even likes it at all.
Tracking engagement is important for that very reason. It encompasses how much your audience is interacting with your content and account. You might be focusing on one metric in particular, like comments or shares, or you might be focusing on all of them.
The key here is to make sure your engagement is real (no “follow for follow” or “comment for comment” stuff unless they are genuinely wanting to interact with your brand and follow along with your journey).
When you have good engagement (people who are very responsive to your content), it boosts your growth significantly, especially with shares and tags. If it’s lacking, be sure to analyze how and why. Is the content resonating with your audience, and does it align with your brand?
How much awareness is your content getting? This social media metric is tracked by impressions and reach.
The impressions metric indicates how many times the post shows up in someone’s feed or timeline, regardless of whether it was clicked or not. This is content that has been delivered onto someone’s feed.
The reach metric tells us the unique viewers a post could have (the total number of people seeing your content). If 500 total people have seen your ad, your “reach” is 500.
Ideally, you want these metrics to collaborate well with the amount of engagement you get for each post.
If you’re getting a lot of awareness and not much engagement, for example, then you might need to consider adjusting your content to make it more shareable, likeable, and relatable.
This is how the impressions and reach of your content help you analyze your next move. It tells you how many people it reaches, and what the conversion rate is from that.
“Saves” is another metric that comes from Instagram, and many are looking at it more valuably than likes or comments.
Users can “save” posts that they really like by simply tapping the “bookmark” icon of any Instagram posts. Once saved, users can access their saved posts from their profile menu.
This is a very important metric for Instagram because if the content is saved, that means the chances of someone revisiting is high. And if that particular post pushes them towards converting, that’s even better.
Plus, the Instagram algorithm tells us that the more saves a post gets, the people it will be shown to, thus broadening your reach and impressions.
We highly recommend trying to focus on getting your content saved if you want more growth!
Tips for “saveable” content include:
- Tips & hacks
- Infographic-style images
- Evergreen content (content that doesn’t go out of date)
- Longer captions
- Helpful videos
How many visitors are coming to your link (website, store, etc.) from social media? Whether this is a YouTube channel link, a blog, storefront, or the next part of your marketing funnel, you should always be tracking your referrals.
This comes down to how many people click that link you’ve shared in the post and land on the website. This counts as a referral visit and is also considered by many as a source of traffic.
Your posts will become much more effective when you have them not only looking at it, reading it, or liking/sharing it but also clicking on it themselves.
This shows their interest in your brand, and what you have on offer, indicating the demographic to monitor and what their behaviour is so you can improve your target audience. It all comes together full circle!
After referrals, you’ll be able to monitor your conversion and traffic metric, too.
These are the top social media metrics, what they are, and why you should be tracking them. Are you tracking your metrics? Do you still need more help on the subject? Be sure to let us know!