Did you know there are around 200 active social media networking sites? This can be pretty overwhelming for business owners who are figuring out where they should establish their presence.
So, what platform is right for your brand? Is it TikTok? Instagram? In this post, I’ll discuss which one is best suited for your brand and goals (and no, it won’t be 200 of them!)
I want to give you a few questions that can help you consider which social media platform would be right for your brand. These will also help define your goals.
How much time do you want to spend on this platform for your brand?
Do you know enough about your ideal audience to target them appropriately with your preferred platform?
What type of content does your business usually create (what value)? Is it blogposts, eBooks, webinars, etc.
What type of business do you have?
How do you want to get your content across to your audience?
Do you know where your ideal target audience is or would spend the most time on?
The first social media platform I want to discuss on this list is Instagram. This platform focuses on more of a “visual” social experience, allowing users to upload photos and videos for their content. These can also be accompanied by “captions.”
Instagram is perfect for brands that have a visual story to tell, like fashion or beauty brands. Plus, if you want to get your content across in video format, this is also a good place to do it – especially if you want to record live.
With this in mind, brands like marketing agencies or even counsellors can also get involved. Hold live videos where you discuss marketing tips, for example.
Pinterest is a visual search engine where users can “pin” things to their boards, similar to a real-life corkboard. They save ideas and appealing imagery, like recipes or cute dogs.
It’s another great platform that visual storytellers can take advantage of, and creating Pinterest graphics can be done free on Canva.
I’ve seen everything on Pinterest from physical fitness instructors promoting their diet plans to blogging specialists sharing their growth strategies, and fashion blogs providing creative style inspiration. It’s a very flexible platform suitable for most brands!
Lastly, unlike on other social media sites, Pinterest pins are active for months. That means they will show in a user’s feed ages after you originally post them if they are relevant to a user’s search.
TikTok is one of the newer social media platforms on this list, but it is growing at a rapid rate. This platform is focused solely on videos – either 15 or 60-second videos, to be precise.
While it does feature mainly “entertaining” videos for a laugh, I have personally seen all types of brands utilize this platform for their growth and leads.
For example, a fashion brand uploading a video displaying their new designs with some fun music playing. Or a graphic designer showing a satisfying “sped up” process of designing a logo.
Just keep in mind that the typical TikTok user is a teenager and so it can take time before you will be able to convert your TikTok followers to your clients and customers.
Facebook, as I’m sure you already know, is the largest social media platform.
It has about 2.4 BILLION users. With that in mind, it can be hard to get your brand seen without using something like paid ads.
Facebook is pushing all of the business owners and professionals to find followers through ads and promotions, therefore their advertising services are excellent and allow you to set very detailed targeting.
Plus, as a platform that is more reliant on text with a combination of photos, all business types can benefit from it and it is especially great for leading traffic to your website.
Twitter keeps things short and simple. Here, users upload texts no longer than 280 characters. It’s an ideal platform for announcements, easy reads, and short to-the-point messages.
If you have something long and meaningful to say, you’re better off with a different platform like Facebook or Instagram. Still, you can keep something like Twitter for the occasional outreach messages.
If your goal is lead generation, LinkedIn should be a priority. This social media platform can help you establish your brand’s authority and build up trust with your audience.
It’s best for editorial content and B2B businesses with its focus heavily on professional networking.
These are the top social media platforms you should be considering for your brand. Remember to keep those questions I mentioned previously in mind when you decide which platforms are best for you.
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